Closed / The X

~ Closed Fashion ~

The X is an advertising campaign for the Hamburg-based fashion label Closed. The idea: rather than using professional models, ten personalities from the international creative scene would be flown in for a two day production shoot.

Our task was to produce a making-of video of photographer Lina Scheynius’s photoshoot in addition to ten individual portrait movies of the “models.”


The interviews and filming took place within the two days and in locations near the studio.

work: conception, camera, directing, editing
genre: making of, portrait
commissioned by: Freunde von Freunden